Ad Campaign Calculator

Welcome to Wulver’s ad campaign calculator. This interactive tool is completely free to use, and helps you determine what sort of results you can expect from a digital advertising campaign.

Complete the fields in the top section, and click ‘Calculate’ to see your estimates. Keep in mind that these calculations use commonly accepted benchmarks combined with our own experience and expertise, and are no guarantee of results.

This can be in a month, or over the lifetime of your campaign
Be realistic. Use actual conversion data from your website analytics if you have it.
Use the lifetime value of a customer here.
Better for products/services that are well known and people actively search for
Inexpensive way to get the word out to the masses. Does not convert well.
Better for new products/services that people need to be made aware of.

GOOGLE SEARCH

Spend: $0
CPC:
CPM:
User Quality:
Session Conversion:
Impressions: 0
Clicks: 0
Website Sessions: 0
Conversions: 0
Conversion Value: $0.00

GOOGLE DISPLAY

Spend: $0
CPC:
CPM:
User Quality:
Session Conversion:
Impressions: 0
Clicks: 0
Website Sessions: 0
Conversions: 0
Conversion Value: $0.00

FACEBOOK/INSTAGRAM

Spend: $0
CPC:
CPM:
User Quality:
Session Conversion:
Impressions:
Clicks: 0
Website Sessions: 0
Conversions: 0
Conversion Value: $0.00

CAMPAIGN TOTALS

Spend: $0
Impressions: 0
Clicks: 0
Website Sessions: 0
Conversions: 0
Conversion Value: $0.00
ROI: $0
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Legend:

  • CPM = cost per thousand impressions

  • User Quality = a relative percentage of how valuable a user is for the specific ad channel

  • Session Conversion = a relative percentage of how likely a click will result in a session on your website