Agency Owners, are you looking to spin up a profitable digital advertising service within your agency? Don’t have the revenue (or desire) to hire a full-time employee? Wulver is the answer.
Wulver’s specialty is working with marketing and PR agencies to deliver their digital advertising programs. We currently work with 10 agencies in Canada, the US and the UK running ads for their clients in Google, Facebook/Instagram, Twitter, LinkedIn, Reddit, Programmatic and more.
Is your agency currently in one of the following situations?
You’ve never offered digital advertising, but your clients are asking for it.
You’ve been contracting out digital ad services, but your contractor is unreliable, has questionable results, or left altogether.
Your in-house team lacks the high level knowledge and experience your clients require.
Read more about how we outsource to agencies, and why it works so well.
Digital ads are all we do, and we do them extremely well.
A reliable, specialized, senior team that can be tapped on a purely as-needed basis. Sounds like a dream for your agency, doesn’t it?
Some Incredible Results
We’ve achieved some pretty amazing results for our clients. Here are a few examples:
International supplements retailer. Handled a media spend of over $800k annually to generate a 3x return on ad spend in an ultra-competitive market.
Calgary-based developer. Generated over 300 leads per month for their large rental property for a budget of $8,000 per month. One sale for them is worth about $20,000 per year in recurring revenue.
Remote services provider. Generated 600 leads per month for the remote services that they offer, at a budget of $15,000 per month. One sale for them is worth about $4,000 per year. They doubled their ad spend with us over six months given the success of the campaign.
Industrial agriculture provider. For the relatively modest spend of $1,000/mo, we generate about a dozen leads for them each month. One sale for them is typically worth in excess of $100,000 per year.
Condominium developer. We helped one developer sell over 40 condo units in their new building for a total ad spend of about $15,000. That represents nearly $8,000,000 revenue.
Local festival. We drove online ticket sales for a festival provider with a total ad spend of $32,000. Ticket sales totaled $380,000.
Services We Offer
You’re never alone when you work with Wulver. We handle everything from start to finish, and ensure you understand exactly what’s going on, in plain English.
Planning: The strategic part where we figure out the best types of digital ads to achieve your goals. We get to know your business, your customers and your competitors.
Setup: Preparation of ad creative, set up of ad accounts, set up of all tracking, and set up/access to all required third party systems (e.g. Google Tag Manager, Google Analytics, Facebook Ads, Google Ads, etc.).
Execution, Optimization & Reporting: Ongoing optimization of your ads, targeting, placements, and ad spend. Ongoing digital advertising consultation, website and landing page optimization feedback, and comprehensive monthly reports with insights and recommendations.
Training & Process Development: We provide ongoing mentorship and training for more junior staff at some of our agency partners. We also help develop processes, templates and best practices to allow agencies to develop and grow their own internal digital advertising practice.
Snapshot of an average year for Wulver:
$1,200,000
ad spend
210,000,000
impressions
2,500,000
clicks
250,000 Conversions
The Next Step: A No-Obligation Strategy Call
Interested in digital advertising for your business? Let’s have a conversation about exactly what you need and how we can help. Here are several options to book it:
Book a time directly with our our owner, Robin Eldred, using his online calendar, or
Contact Robin at (403) 862-0480 or robin@wulver.ca, or
Fill out our contact form and we’ll get back to you right away.
We look forward to hearing from you!
Questions? Here’s an FAQ.
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While we can’t guarantee specific returns on investment, we can guarantee that we’ll bring our A game to your project.
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We work on campaigns starting at as little as $2,000/month, which would include your ad spend and our management fees. You’ll need to budget for one-time setup for each campaign as well, which includes the strategy, ad creative, campaign setup and launch.
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Nope. We’re happy to work on a month-to-month basis. But be aware that it typically takes a few months for a new ad campaign to settle into consistent results.
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It all starts with a first conversation; we call this Discovery.
If it looks like we’d be a good fit, we’ll send you a Proposal.
Once we start working together, we’ll produce a Campaign Brief that outlines the entire plan.
From there, we’ll take care of the technical details to ensure your website is properly configured to talk to the advertising and analytics platforms.
We’ll then work on some powerful, compelling ads and maybe a landing page or two.
Then we launch, optimize, report and repeat.
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Once we come to understand your business, we’ll make recommendations on the best advertising channels for you to use. While this commonly includes Google and Facebook, sometimes alternate channels (like Twitter or LinkedIn) make more sense. We’re totally flexible, and want to ensure we’re guiding your campaigns to their optimal performance.
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Not likely. That said, we might recommend the addition of a landing page or two. Keep in mind that a successful ad campaign needs a great place to send its prospects. If your website is in a state of disrepair, and a landing page won’t cut it, we can recommend a good web design firm for you to work with.
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Digital advertising is a numbers game. While you may not personally use/like Facebook, over two billion people do. If your prospects are there (and they are) and we can reach them effectively with a great message, let’s do it. We don’t let bias stand in the way of a successful ad campaign.
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Of course you can! Even if your competitors are monsters in your industry, we can help you carve out your space in the digital ads world, even if it’s just a sliver.
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Specialization and experience. Digital advertising is what we focus on, and we do it very, very well. Our experience in digital advertising is deep, and our expertise is strong.
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There are definitely ways to self-serve in the world of digital advertising. Google has really great “smart” campaigns that are easy to spin up, and Facebook allows you to “boost” posts really easily. So if your requirements are very simple, this approach might work for you. But keep in mind that these campaigns tend to be “leaky buckets” as your targeting is not precise, and you may not be adhering to best practices. As such, you won’t get ideal results. A good digital advertising partner (like Wulver!) can more than pay for itself through campaign efficiencies.
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Much like a Scottish werewolf, to be honest. A kind and generous werewolf, that is, that helps lost travelers. Read more if you’re interested.
Who is Wulver?
At the helm of Wulver is Robin Eldred, a veteran of the digital space with over 25 years’ experience. The company is based out of Calgary, Alberta, runs as a distributed virtual business, and is staffed exclusively by senior specialists.
Can Wulver Help Your Business?
If your business has a website that acts as your primary marketing tool, we can help. We will:
Get to know your business and what success looks like for you
Develop unique targeting to best reach your prospects
Create a custom campaign to capture the attention of your prospects
Develop compelling messaging and creative to get those prospects to convert (i.e. buy, contact you, download your app, etc.).
If you’re curious to see more details, read about how an ad campaign unfolds.
Profitable advertising for your agency starts now.
