Our expertise goes beyond simply planning, placing and optimizing ads. You need to have great content for those ads or they won’t do what you need them to! Rest assured Wulver has you covered.
Part of our process is building out great content for your ads, specifically tailored to each ad platform’s requirements and best practices. For example:
Ad content is strictly limited to character counts. 30 character headlines and 90 character descriptions. Not even 1 character more. So we’re very thoughtful about our choice of words, and we test many variations to see what works best.
We like to test different ad formats, such as responsive search ads, to maximize a campaign’s performance.
Ad content can be a mix of images, videos and text.
Character counts are not restricted, but knowledge of best practices will ensure that key messages don’t get truncated.
Image size and proportion is critical to getting a customer’s attention, and these can vary based on placement.
Videos tend to work best if kept to 15 or 30 seconds.
Here’s a handy guide on the specifications for some of the more common ad types in the more common ad platforms:
We always keep in mind the fact that the goal of an ad is not to sell – it’s to get an interaction. That interaction might be a click or a download or a social action. As such, we need to keep those goals in mind when preparing creative. The ad needs to enticing enough to generate that action.
The best ad in the world won’t generate any results if it links to a terrible landing page. The landing page needs content and creative that supports the ad’s promise. It needs to be focused and direct. This is where the “sale” happens.
Our overall digital advertising process takes into account not only the best ad channels and placements, but the best ad creative and the best supporting landing page content. We regularly help our clients prepare and iterate content to maximize a campaign’s performance.
When it comes to digital advertising, we won’t leave you hanging. We’ll ensure the entire campaign works.
