Ad Campaign Strategy & Setup
The heavy lifting of mapping out objectives, creating a plan, taking care of all the technical setup, preparing all the ad creative, and launching the campaigns.
Ad Campaign Management and Reporting
Regular campaign optimizations, including tweaking of ad creative, campaign settings and targeting. Monthly reporting to highlight key performance indicators, and recommendations for improvement.
Ad Campaign Audits
Doing a deep dive on an existing Google or Facebook campaign to see where money might be being wasted, and what can be improved.
Campaign ‘Quick Fixes’
Like a campaign audit, but instead of just a report, we actually implement the changes.
Ad Campaign Strategy & Setup: Starting at $1,500.
Ad Campaign Management and Reporting: Typically starts between $750 and $1,000/month, but is variable.
Ad Campaign Audits: Starting at $500.
Campaign Quick Fixes: Starting at $750
At a high level, this is how we work:
Planning
Definition of project goals and key performance indicators
Budget, flighting and pacing
Audience targeting
Key messaging
Technical requirements
Setup
Ad creative development
Landing page UX assessment and recommendations
Creation of campaigns
Audience creation/definition
Installation and testing of tracking pixels
Optimization and Reporting
Regular ad creative, targeting and budget optimizations
Regular reporting with analysis and recommendations
Regular meetings with you and/or your client
We make use of the following software to streamline our processes:
Asana for task tracking and project management
Google Tag Manager for pixel installation
Google Analytics for website performance tracking
Google Data Studio for campaign reporting
Maybe you prefer Trello, WhatsApp, Monday, Databox or something else entirely. We’re always happy to work within your existing systems if that makes your life easier.
