Challenges
A well-known, long standing advocacy organization was looking to expand their reach by utilizing digital advertising for the first time.
Solution
Introduced a modern way of outreach by planning, excuting and optimizing digital advertising campaigns on Google, Meta, Twitter and LinkedIn. By integrating with Google Analytics and Google Tag Manager, was able to provide live, meaningful metrics for the first time.
Scoreboard
Effectively reached 100% of their target audience across Alberta
Generated 7.4 million video views at <$0.01 per view
Managed $300,000 annual digital spend
Provided website visits at an average cost of $0.18
