PPC ads campaign strategy and setup is the heavy lifting of mapping out objectives, creating a plan, taking care of all the technical setup, preparing all the ad creative, and launching the campaigns.
Ads campaign strategy & implementation is more than a process. It’s a conversation. Each impression and click is a dialogue with your audience.
Definition of project goals and key performance indicators
Budget, flighting and pacing
Audience targeting
Key messaging
Technical requirements
Ad creative development
Landing page UX assessment and recommendations
Creation of campaigns
Audience creation/definition
Installation and testing of tracking pixels
Robin is an extremely knowledgeable professional who’s experience in the digital marketing space is vast and far reaching. He always offers super concise and relevant information in every project while delivering on his promises. We are so fortunate to work so closely with Robin and appreciate his point of view to any problems we are faced with. Oh did I mention he is really funny an all around great guy. Thanks so much Robin for everything you do and continue to do for our projects! You rock!
Marta Tomasir
Robin is incredibly knowledgeable, but almost more importantly he is transparent in the work he does for you. He worked within our budget and gave recommendations for when/if we should increase or decrease it depending on outside factors. The reports he gave us each month were easy to understand and gave us valuable knowledge as to how our ads and marketing were performing. I would highly recommend Robin to anyone!
Connel Timmins
