The international supplements retailer grappled with standing out in a highly saturated and competitive market. Budget allocation without ensuring the best ROI was a persistent risk, threatening the retailer's profitability.Achieving a desirable return on the advertising spend required nuanced understanding of the market, consumer behaviour, and product positioning, further complicated by the international scope and diversity of the target audience.
We implemented a strategic PPC advertising campaign, meticulously tailored to resonate with audiences in the global market. By identifying key demographics and leveraging competitive insights, we crafted ads that optimized spend and maximized returns.