The client's challenge lay in the intangible nature of remote services, making it difficult to convey value and generate leads. With a sales value of $4,000 per year for each converted lead, the stakes were high, and the pressure to perform within the allocated budget was intense.Furthermore, the remote services market is often flooded with providers, making it essential to create advertising that not only reaches but resonates with potential clients. Distinguishing the client from competitors was a nuanced and demanding task.
Wulver adopted a multifaceted approach, combining deep market understanding with innovative advertising strategies. They designed campaigns that spoke directly to potential customers' needs and pain points, thus making the intangible tangible. Through continuous monitoring and adjustments, they ensured optimal performance within the budget, ultimately leading the client to double their investment in the successful strategy.
In an ultra-competitive market, Wulver handled a media spend of over $800k annually, generating a 3x return on ad spend for an international supplements retailer.