Digital Advertising Interests vs Behaviours vs Demographics in Facebook Ads

If you’ve ever set up Detailed Targeting within an Ad Set in Facebook Ads, you’ve probably seen that some items are listed as Interests, while others are listed as Behaviours or Demographics. In this video I explain the difference between each, and which are more powerful and predictable than others.

Author Details

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I’m Robin Eldred, the owner here at Wulver. I’ve worked in digital advertising since the turn of the century. I go way back, and have the digital scars to prove it.