Why Aren’t My Google Ads Running?
Sometimes a new Google Ads Search campaign doesn’t run properly, or at all. Here are some reasons why that might be the case.
Read More
Optimization Checklist for Facebook Ads
Ever wonder how to optimize those Facebook ads? Look no further, as we’ve got you covered. Lots of useful tactics await.
Read MoreHow to Create a Google Performance Max Campaign
Performance Max campaigns are the latest and greatest campaign type within Google Ads. They promise to heavily leverage Google’s machine learning to run ads, dynamically, across any and all of Google’s placements:SearchDisplayYouTubeDiscoveryGmailShoppingThis campaign type focuses exclusively on conversions, so you’ll need to have at least one conversion set up within your Google Ads account.If you’ve
Read MoreWhat Makes a Good Ad?
The elements of a good ad are the following:Noticeability: This ad would grab your attention.Focal Point: The ad has one obvious focal point.Brand Presence: It is easy to identify the advertiser in the ad.Brand Fit: The ad fits with what you know about the brand.Interesting Information: This ad has interesting information.Emotional Reward: This ad appeals
Read MoreWhat Goes into a Great Digital Ad Campaign Brief?
What is a campaign, why do you need one, and what makes a great one?
Read MoreGoogle Search Ads: A Weekly Optimization Guide
A 9-step checklist for optimizing your Google Search ads on a weekly basis.
Read MoreThe 4 Essential Facebook Targets
Learn about the four essential Facebook target audiences to create at the outset of any ad campaign.
Read MoreFacebook Ads Targeting Expansion
Ever wonder what that little checkbox for ‘Expand interests’ within Facebook ads actually does? We explore that in this video (Spoiler alert: Use at your own risk!)
Read MoreInterests vs Behaviours vs Demographics in Facebook Ads
The different between using interests, behaviours and demographics when using detailed targeting within Facebook Ads. (Hint: Behaviours and Demographcis are much more powerful…)
Read MoreInterest Splitting in Facebook Ads
Leverage “Interest Splitting” in Facebook Ads to power up your Facebook ad campaigns
Read More
