Digital Advertising What Makes a Good Ad?

The elements of a good ad are the following:

  1. Noticeability: This ad would grab your attention.

  2. Focal Point: The ad has one obvious focal point.

  3. Brand Presence: It is easy to identify the advertiser in the ad.

  4. Brand Fit: The ad fits with what you know about the brand.

  5. Interesting Information: This ad has interesting information.

  6. Emotional Reward: This ad appeals to you emotionally.

  7. Call to Action: This ad urges you to take a clear action.

Author Details

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I’m Robin Eldred, the owner here at Wulver. I’ve worked in digital advertising since the turn of the century. I go way back, and have the digital scars to prove it.