Digital Advertising What Makes a Good Ad?
The elements of a good ad are the following:
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Noticeability: This ad would grab your attention.
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Focal Point: The ad has one obvious focal point.
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Brand Presence: It is easy to identify the advertiser in the ad.
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Brand Fit: The ad fits with what you know about the brand.
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Interesting Information: This ad has interesting information.
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Emotional Reward: This ad appeals to you emotionally.
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Call to Action: This ad urges you to take a clear action.
