Digital Advertising Facebook Ads Targeting Expansion

Ever wonder what that little checkbox for ‘Expand interests’ within Facebook ads actually does? We explore that in this video, and unpack how it affects your Interest Targeting, audience exclusions, and reporting ability.

Spoiler alert: Use at your own risk!

Author Details

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I’m Robin Eldred, the owner here at Wulver. I’ve worked in digital advertising since the turn of the century. I go way back, and have the digital scars to prove it.