What you need to know to bring digital advertising to your agency. As an agency owner, you understand the differences between project revenue and retainer revenue. You may have retainers related to PR, content development or social media engagement. But if you’ve yet to develop a digital advertising practice at your agency, you’re missing out
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It’s incredibly frustrating to have spent a bunch of time setting up a new campaign in Google Ads simply to have it not run. It’s enabled, it has a budget, it has ads and keywords, but… nothing. Here are the most common issues (and some of the not-so-common ones) why your ads haven’t started running
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Produce responsive search ads within Google Ads that lead to conversions and sales. Best practices and resources to assist with the process. \At around 05:28 I say that I won’t be talking about Ad Assets in this video, but don’t worry – I do. Starts at about 10:20. Enjoy!
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What to know about how to assign, revoke and update access permissions to a Google Ads account.
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In this video, we walk you through the most common bid strategies within Google Ads. Learn what each bid strategy does and when you should use it.
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In this video, we walk you through how to set up and manage conversion goals in Google Ads. We go through importing from Google Analytics (GA4), setting up manually, and configuring phone calls.
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How to add and remove users from Google Analytics (GA4).
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This video shows you how to add new users to a Google Tag Manager account and set container permissions, as well as how to remove users from an account.
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Which of Google Ads’ auto-apply recommendations should you enable, and which should you leave off? Robin, the Digital Ads Guy, goes through it all for you.
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How to use the Google Ads Keyword Planner. We’ll select a location, find keywords, sort, filter and export them, and take a look at a Keyword Plan. Robin, the Digital Ads Guy, brings you helpful how-to videos on all things related to digital advertising. He’s been a professional digital marketer with the 1990s.
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