Getting people to click on an ad isn’t exactly rocket surgery. Flashy colors, a clever headline, and maybe a puppy? Bam! Clicks for days. But here’s the thing: getting someone to click is just the beginning. The real challenge begins when they get to your website. The Click: A Tale of Instant Gratification People click
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Developed by our founder, Robin Eldred, this course is aimed directly at people who already know and use Google Ads. It also includes a handful of incredibly valuable templates developed over the past 5 years. Check out the Google Ads course here: https://wulver.thinkific.com/courses/google-ads-level-up
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Sometimes a new Google Ads Search campaign doesn’t run properly, or at all. Here are some reasons why that might be the case.
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Every digital advertiser needs an arsenal of invaluable resources to do their job properly. This is the home to those resources for us here at Wulver. These are the resources that we’ve used that we’re so happy we found. And we hope you find them just as useful. Enjoy!
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Ever wonder how to optimize those Facebook ads? Look no further, as we’ve got you covered. Lots of useful tactics await.
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Performance Max campaigns are the latest and greatest campaign type within Google Ads. They promise to heavily leverage Google’s machine learning to run ads, dynamically, across any and all of Google’s placements:SearchDisplayYouTubeDiscoveryGmailShoppingThis campaign type focuses exclusively on conversions, so you’ll need to have at least one conversion set up within your Google Ads account.If you’ve
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Last Updated: December 19, 2025 This is a non-comprehensive list of some popular ad channels and the ad specifications for their ad types. Meta IMAGE/VIDEO ADS Primary Text:No specific limits, but communicate the key message in the first 40 characters. Aspect ratios:The ideal aspect ratios for both images and videos are: Image:At least 1,080 by
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The elements of a good ad are the following:Noticeability: This ad would grab your attention.Focal Point: The ad has one obvious focal point.Brand Presence: It is easy to identify the advertiser in the ad.Brand Fit: The ad fits with what you know about the brand.Interesting Information: This ad has interesting information.Emotional Reward: This ad appeals
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What is a campaign, why do you need one, and what makes a great one?
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Contractors can be a great way to get solid work delivered professionally. But there are, of course, pitfalls. Let’s explore the seven key factors to look for when hiring contractors to work with your agency.
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