Divide Pageviews with Filters using Google Data Studio
A clever way to show pageviews with a filter divided by total pageviews within Google Data Studio.
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Google Search Ads: A Weekly Optimization Guide
A 9-step checklist for optimizing your Google Search ads on a weekly basis.
Read MoreA Content Inventory Guide
How to plan and execute content migration when building a new website
Read MoreThe 4 Essential Facebook Targets
Learn about the four essential Facebook target audiences to create at the outset of any ad campaign.
Read MoreIs SEO still a thing?
Is SEO still a thing, or has its time come and gone?
Read MoreFacebook Ads Targeting Expansion
Ever wonder what that little checkbox for ‘Expand interests’ within Facebook ads actually does? We explore that in this video (Spoiler alert: Use at your own risk!)
Read MoreWhat does Google Analytics actually tell me?
A basic introduction to Google Analytics, and the key metrics to focus on first.
Read MoreInterests vs Behaviours vs Demographics in Facebook Ads
The different between using interests, behaviours and demographics when using detailed targeting within Facebook Ads. (Hint: Behaviours and Demographcis are much more powerful…)
Read MoreInterest Splitting in Facebook Ads
Leverage “Interest Splitting” in Facebook Ads to power up your Facebook ad campaigns
Read MoreProgrammatic Advertising, simply explained
Programmatic advertising can be tricky to understand. This article aims to explain it in simple terms that anyone can understand.
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