Why Aren’t My Google Ads Running?
Sometimes a new Google Ads Search campaign doesn’t run properly, or at all. Here are some reasons why that might be the case.
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Indispensable Digital Advertising Resources
Every digital advertiser needs an arsenal of invaluable resources to do their job properly. This is the home to those resources for us here at Wulver. These are the resources that we’ve used that we’re so happy we found. And we hope you find them just as useful. Enjoy!
Read MoreOptimization Checklist for Facebook Ads
Ever wonder how to optimize those Facebook ads? Look no further, as we’ve got you covered. Lots of useful tactics await.
Read MoreHow to Create a Google Performance Max Campaign
Performance Max campaigns are the latest and greatest campaign type within Google Ads. They promise to heavily leverage Google’s machine learning to run ads, dynamically, across any and all of Google’s placements:SearchDisplayYouTubeDiscoveryGmailShoppingThis campaign type focuses exclusively on conversions, so you’ll need to have at least one conversion set up within your Google Ads account.If you’ve
Read MoreAd Creative Specs
Last Updated: March 8, 2021 This is a non-comprehensive list of some popular ad channels and the ad specifications for their ad types. Facebook/Instagram IMAGE/VIDEO ADS Primary Text:No specific limits, but communicate the key message in the first 40 characters. Image:At least 1,080 by 1,080 pixels. Larger images will be automatically resized by Facebook, and
Read MoreWhat Makes a Good Ad?
The elements of a good ad are the following:Noticeability: This ad would grab your attention.Focal Point: The ad has one obvious focal point.Brand Presence: It is easy to identify the advertiser in the ad.Brand Fit: The ad fits with what you know about the brand.Interesting Information: This ad has interesting information.Emotional Reward: This ad appeals
Read MoreWhat Goes into a Great Digital Ad Campaign Brief?
What is a campaign, why do you need one, and what makes a great one?
Read MoreOvercoming the 7 Key Challenges Agencies Face when Working with Contractors
Contractors can be a great way to get solid work delivered professionally. But there are, of course, pitfalls. Let’s explore the seven key factors to look for when hiring contractors to work with your agency.
Read MoreDivide Pageviews with Filters using Google Data Studio
A clever way to show pageviews with a filter divided by total pageviews within Google Data Studio.
Read MoreGoogle Search Ads: A Weekly Optimization Guide
A 9-step checklist for optimizing your Google Search ads on a weekly basis.
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